PRIVACY POLICY

Our Commitment to Your Privacy

At PrimeRig 4x4 Australia (“we”, “our”, “us”), we’re enthusiasts just like you. We understand that your privacy is paramount, and we are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your data in strict compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Our goal is to be transparent and straightforward. If you have any questions, please don’t hesitate to contact us.

1. What Information We Collect (and Why)

To provide you with the best possible service and products, we collect information that is essential for our operations.

  • Identity & Contact Details: Your name, email address, phone number, and shipping/billing address.
    Why? To process your orders, deliver your parts, and provide customer support.
  • Payment Information: Your payment details are processed securely by our trusted, third-party payment partners (like Shopify Payments, Stripe, or PayPal). We never store your full credit card details on our servers.
    Why? To securely process payments for your purchases.
  • Account & Order History: Your account login details, purchase history, and order details.
    Why? To help you track orders, process returns, and provide a personalised shopping experience.
  • Technical & Browsing Data: Your IP address, device type, browser information, and how you interact with our website. This is collected through cookies and analytics tools like Google Analytics.
    Why? To improve our website’s performance, identify and fix technical issues, and understand what products are most popular.

2. How We Collect Your Information

We collect information in two primary ways:

  • Directly from you: When you create an account, place an order, subscribe to our newsletter, or contact our support team.
  • Automatically: When you browse our website, we use cookies and other standard web technologies to gather technical data. This helps our site function correctly (e.g., remembering what's in your cart).

3. How We Use Your Information

Your information is used solely to enhance your experience and run our business effectively:

  • Fulfilling Your Order: Processing payments, shipping your products, and managing returns.
  • Customer Support: Assisting you with inquiries, installation questions, or any issues you may encounter.
  • Communication: Sending you order confirmations, shipping updates, and (only if you opt-in) marketing emails with new products, special offers, and build guides.
  • Improvement & Security: Analysing website usage to improve our product range and user experience, and protecting our store from fraudulent activity.

4. Who We Share Your Information With

We do not sell or rent your personal information. We only share it with trusted partners who are essential to providing our services:

  • Payment Gateways: To securely process your payments.
  • Shipping & Logistics Partners: (e.g., Australia Post, couriers) To deliver your orders.
  • Technology Partners: (e.g., Shopify, Google Analytics) The platforms that power our store and help us analyse performance.

We ensure that all our partners are reputable and have stringent data protection policies in place. We only provide them with the minimum information necessary to perform their function.

5. International Data Transfers

Some of our technology partners (like Shopify) may be based overseas. When your information is processed outside of Australia, we take all reasonable steps to ensure it is handled with the same level of protection required under Australian law.

6. Your Rights & Control Over Your Information

You are in control of your data.

  • Access & Correction: You have the right to request access to the personal information we hold about you and to ask for it to be corrected. You can do this by contacting us directly.
  • Marketing Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email.
  • Cookies: You can manage or disable cookies through your web browser settings. Please note that disabling cookies may affect the functionality of our website (e.g., the shopping cart).

7. Data Security

We take data security seriously. Our website is protected by SSL (Secure Sockets Layer) encryption to protect your information during transmission, and we rely on secure, PCI-compliant payment gateways to handle all financial transactions.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The latest version will always be posted on this page with a revised "Effective Date."

9. How to Contact Us

If you have any questions, concerns, or complaints about your privacy, please get in touch with our team:

PrimeRig 4x4 Australia
Email: [Insert Email]
Phone: [Insert Phone]
Address: [Insert Business Address]

We will do our best to resolve your concerns. If you are not satisfied with our response, you have the right to contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

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